Abby is a product leader at the intersection of AI, safety, and scale. Her work starts with a simple question: what does harm look like from the user’s point of view? That lens has shaped everything she’s built at Snap—a safety and compliance stack serving nearly a billion monthly users across AI, messaging, and family products.
Product · Safety · Scale
When Snap brought a large language model into a social product used predominantly by teens, the question wasn’t just how to ship it — it was how to ship it responsibly. That meant building the safety architecture in parallel with the product itself: defining what the model should and shouldn’t do, establishing guardrail frameworks, and designing for failure modes that had no industry precedent at this scale or demographic. The hardest decisions weren’t technical. They were about where to draw lines in a product that lives inside a messaging app — where context collapses, where users are young, and where trust is built or broken in a single interaction.
Every consumer AI product is navigating this same tension. The companies that get it right will be the ones that treat safety architecture as a product discipline, not an afterthought.
Product lead across LLM integration and safety systems
Family Center is Snap’s answer to a genuinely hard product problem: how do you give parents meaningful oversight of their teen’s experience without breaking the trust that makes the app worth using in the first place? The wrong version of this product is surveillance. The right version is a tool that opens conversations. Building it required making deliberate decisions about visibility — what parents can see (friend lists, screen time, location), what they can control (content settings, AI access), and what remains private (message content). Every feature was a negotiation between protection and autonomy.
Parental controls are no longer a nice-to-have. They’re a regulatory expectation and a competitive differentiator. The architecture built here is the template the industry is converging toward.
Product lead for Family Center and teen safety tooling
Australia’s under-16 social media ban was the first law of its kind — and required building age verification infrastructure that didn’t exist anywhere in the industry at the necessary scale or accuracy. The challenge wasn’t just technical: it was designing a compliant experience that didn’t create worse outcomes for the teens it was meant to protect. That meant working across product, policy, legal, and third-party partners to build a system that could hold up under regulatory scrutiny while remaining operable at platform scale — with all the imprecision of current age estimation technology factored in.
Age verification mandates are coming globally. The companies with working infrastructure and regulatory relationships are years ahead of those starting from scratch.
Product and compliance lead for age-gated experience rollout
Protecting people inside a messaging product means designing for moments they hope never happen. Built Snap’s communication safety layer — from in-chat reporting flows and escalation tooling to group chat protections and proactive warnings — with particular focus on the experiences most likely to affect younger users.
Product lead, communication safety
Co-developed Snap’s first interactive digital safety curriculum for teens and families — a 45-minute program covering bullying, sextortion, illicit content, and platform-specific safety tools. Built in partnership with Common Sense Media and reviewed by Snap’s teen Council for Digital Well-Being. Featured in the program’s training module.
Product and content contributor · On-screen presenter
Streaks are one of Snapchat’s most emotionally loaded features — and one increasingly scrutinized in regulatory discussions about teen digital wellbeing. Work here focused on giving users more agency: restore options, reminder controls, and friction-reduction for users who wanted to engage on their own terms rather than the algorithm’s.
Product lead, Streaks and engagement features
Recent work at Snap
A look back at five years of Snap’s Law Enforcement Summit — convening law enforcement, policymakers, and safety experts to strengthen platform accountability and collaboration.
January 2026 · Snap Values
A look back at five years of Snap’s Law Enforcement Summit — convening law enforcement, policymakers, and safety experts to strengthen platform accountability and collaboration.
New screen time visibility and friend trust signals give parents more meaningful oversight of how teens experience Snapchat.
January 2026 · Snap Newsroom
New screen time visibility and friend trust signals give parents more meaningful oversight of how teens experience Snapchat.
A first-of-its-kind interactive safety curriculum for teens and families — developed with Common Sense Media, covering bullying, sextortion, and illicit content online.
September 2025 · Snap Newsroom
A first-of-its-kind interactive safety curriculum for teens and families — developed with Common Sense Media, covering bullying, sextortion, and illicit content online.
A new privacy-first feature that automatically notifies a trusted contact when you arrive home — adopted by 1M+ users within weeks of launch.
July 2025 · Snap Newsroom
A new privacy-first feature that automatically notifies a trusted contact when you arrive home — adopted by 1M+ users within weeks of launch.
A centralized resource hub for parents — developed with Common Sense Media — bringing together Family Center guidance, safety tools, and digital well-being resources.
April 2025 · Snap Newsroom
A centralized resource hub for parents — developed with Common Sense Media — bringing together Family Center guidance, safety tools, and digital well-being resources.
Snap’s public commitment to federal legislation criminalizing non-consensual intimate imagery, with platform enforcement and law enforcement partnerships to match.
April 2025 · Snap Values
Snap’s public commitment to federal legislation criminalizing non-consensual intimate imagery, with platform enforcement and law enforcement partnerships to match.
Snap’s first teen advisory council — 18 members from 12 states — convened to bring youth voices directly into platform safety and policy decisions.
August 2024 · Snap Values
Snap’s first teen advisory council — 18 members from 12 states — convened to bring youth voices directly into platform safety and policy decisions.
Snap’s first in-chat monetization feature — a simple way for users to restore a lost Streak — scaling from $0 to $110M ARR in its first year.
March 2023 · Snap Newsroom
Snap’s first in-chat monetization feature — a simple way for users to restore a lost Streak — scaling from $0 to $110M ARR in its first year.